The Kingston CEPN has been established since November 2015. It is hosted by the Kingston GP Federation (GP Chambers) and operates on behalf of Health Education England South London (HEEsL). The CEPN will ensure that the community workforce is trained and supported to meet the needs of our patients in the community now and in the future. Funded by HEEsL, the Kingston CEPN is a new model of education provision that will provide workforce development opportunities for Primary Care services. In particular, but not exclusively, it will support a shift in care from hospital to community-based provision. It will do this through clinical education, community training, placements of trainees and workforce development.
Kingston CEPN came to us with the task of developing their site which needed to be easy to navigate and display all their events in a clear concise format whilst allowing professionals to book their place on the next workshop or training event. As they had no brand identity we had to create a logo that was a realisation of their ideas and ambitions in furthering the important work the Kingston CEPN were engaged in.
We weren’t their first port of call, but having spoke to other designers and developers they were keen to have their brand identity and site created in line with a specified time frame, a time frame we guaranteed we could meet.
Our point of departure for the logo was to create a simple yet visually pleasing design linked to the location’s rich history. We took inspiration from some of the work other CEPNs had done in creating their logo with a goal to be the best. The result is visually stunning, yet still ties in strongly with the history of the area – perfect for the audience they want to appeal to.
Below we have included a few examples of the logo throughout its development.
Once the management team had signed off on the logo and colours, they were happy to let us get on with building them a website. The CEPN didn’t have a site previously, so we were starting from scratch, but obviously having the logo and colours in place helped to set the tone.
After agreeing the site map, a visual layout of the website’s pages and sub-sections, we got to work implementing the content. It was important for them to convey all the information users might come looking for, as well as to entice prospective professionals by highlighting their services. And all in language that was appropriate to their CEPN ‘voice’ and rich in keywords to help search engines find the site.
The design team created the site itself, crafting a visually stunning balance of images and text and ensuring a logical flow through the various sections and pages.
To keep things lively, we used a judicious combination of eye-catching animations, such as sliding images, and ‘calls to action’, which is marketing-speak for links to contact options that encourage prospective users to take that final step and get in touch or book on to a course. And of course we ensured the whole site was responsive, which means that it looks just as good on any device you happen to view it on, from desktop to mobile.
Once the copy was incorporated, we gave India the project managerl access to the development version of the site for their approval before sending it live. We’re pleased to report that it was two thumbs way up!
But don’t take our word for it… TAKE A LOOK FOR YOURSELF
I worked with Nadeem and his team to develop the Kingston Community Education Provide Network (CEPN) website. The brief for the website was to establish a platform which provides key information to local health professionals about education and training opportunities, and to embed a booking function to apply to training courses which are funded by the CEPN. As promised, the website was completed promptly and to a very professional standard with tailored content. As anticipated, there were small tweaks to be made following ‘go live’, but these were dealt with immediately and the team were very supportive in terms of offering follow–up support and tips for how to manage the content ongoing. Rezel Labs offer a friendly and patient approach (essential for someone like me with no knowledge of web development!) and I would recommend them to any company looking for a tailored and professional website.